Omnivore's Dilemma Chapter 9

As Michale Pollan discusses in Omnivore's Dilemma many organic company's sell their product based off of their story they put on the label. We see a story that reminds us of the ways we always remembered animals when we were children and immediately are willing to pay an arm and a leg for the product. We think to our selves, this product was raised correctly and will be healthier to consume so I must have to pay more for it right? What I would like to know is how, doing things the right way became more costly? Why do we think it is alright to pay extra for something correct and pay a moderate price for shit? And what's with the retailers who slap an organic label on a box of crap and watch it sell off the shelves... that's ridiculous. Michael Pollan states that he tracked his so called organic food back to it's origins and found that the animal he chose for dinner that night had never even touched a blade of grass, instead the animal was fed a grain mixture that was deemed certified organic in it's feed lot. Talk about lies. Obviously the definition that the public is familiar with compared to farmers and retailers is completely different. I don't even know where to make an argument on this subject because the entire thing makes me furious. Ahhhhh!!!!! (I actually growled in furry). Our whole system is f 'd and the public has no say. Welcome to AMERICA!